Yana Okoliyska

Agency from Bulgaria

Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail.

After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas.

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Design Achievements

Professional achievements and recognition in design excellence

4

Total Awards

3

Years Active

3

Categories

2,528

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 0
Silver 1
Bronze 1
Iron 2
First Award: April 22, 2022
Latest Award: April 16, 2024
Award Density: 1.3 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Graphics, Illustration and Visual Communication Design 2 Communication Professional
Social Design 1 Communication Professional
Advertising, Marketing and Communication Design 1 Communication Professional
Communication
4
100.0%
Category Diversity
3

Unique Categories

Focus Index
3,750

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2022
Latest Achievement:
April 2024
Active Period:
3 years
Total Awards:
4 recognitions
Dominant Domain:
Communication
4+ awards
Primary Category:
Graphics, Illustration and Visual Communication Design
2+ awards
Achievement Rate

1.3

Awards per Year

0

Platinum/Gold per Year

Career Phase
Maestro Level
40%
Silver Awards
1
25%
Bronze Awards
1
25%
Iron Awards
2
50%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2022 Not Always Fun
The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the a... 		Social Design Silver SQUARED
2021 Joy of Playing
Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is t... 		Graphics, Illustration and Visual Communication Design Bronze BALIN
2023 Barking good
Care for pets has come to a new era. Little furry friends are now treated as equals in the family an... 		Advertising, Marketing and Communication Design Iron SQUARED
2021 Enable Change
Isabelle Laporte is a professional working in the Change Management. She is focusing on co-creation,... 		Graphics, Illustration and Visual Communication Design Iron Isabelle Laporte

4

Top Tier Awards

A' Design Award Recognitions

3

Unique Clients

Different Organizations Served

3

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#579

Global Rank

94.7%

Percentile

Top 5.3%
National Standing in Bulgaria
#2

National Rank

52

Total Designers

Top 3.8%
Average Score
1,304
Above Average
Peers Ahead
206
Competitors
Peers Behind
1,844
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 4 awards (100%)
Developing Expertise
  • Graphics, Illustration and Visual Communication Design 2
3
Category Diversity

Unique design categories

0
Expertise Depth

Advanced & mastered categories

1.3
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2021 2
1
1
2022 1
1
2023 1
1
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
4

Career total recognitions

Years of Excellence
3

Active years in design

Most Prolific Year
2

2021

Professional Journey
2021
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
SQUARED 2 S 1 I 1 2 categories
BALIN 1 B 1 1 categories
Isabelle Laporte 1 I 1 1 categories
Total Clients
3

Organizations served

Repeat Clients
1

Multiple project clients

Avg. Projects
1.3

Projects per client

Client Industry Distribution
Graphics, Illustration and Visual Communication Design
2 clients, 2 projects
Social Design
1 clients, 2 projects
Advertising, Marketing and Communication Design
1 clients, 2 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
94.7th Percentile
Z-Score: 0.96

2,528

Yana Okoliyska Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
▼ You
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 5.3%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Graphics, Illustration and Visual Communication Design

Communication

Developing Level
2 achievements
Social Design

Communication

Developing Level
1 achievements
Advertising, Marketing and Communication Design

Communication

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Graphics, Illustration and Visual Communication Design
Communication
2 projects
Social Design
Communication
1 projects
Advertising, Marketing and Communication Design
Communication
1 projects
Related Opportunities
Packaging Design
Communication
New Domain
Interface, Interaction and User Experience Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

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3

Years of Excellence

4

Design Awards

3

Design Categories

#579

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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