Updesign

Agency from China

As the founder and leader of Updesign, Zhang Yi has seen the rapid development of environmental vision and signage designthroughout China and the world.
Mr. Zhang and his team at Updesign have achieved an aesthetic presentation of spatial experience from multiple perspectives, such as planar expression, brand dissemination, environmental experience and user demand, which takes Updesign quickly to the top in this field. Updesign has also attracted many outstanding Chinese clients with user-experience thinking and international vision, such as Vanke, OCT, China Merchants Property and Poly Group, with which Updesign has established sound partnership.

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Design Achievements

Professional achievements and recognition in design excellence

5

Total Awards

2

Years Active

1

Categories

3,812

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 0
Silver 4
Bronze 0
Iron 1
First Award: April 22, 2022
Latest Award: April 20, 2023
Award Density: 2.5 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Graphics, Illustration and Visual Communication Design 5 Communication Virtuoso
Communication
5
100.0%
Category Diversity
1

Unique Categories

Focus Index
10,000

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2022
Latest Achievement:
April 2023
Active Period:
2 years
Total Awards:
5 recognitions
Dominant Domain:
Communication
5+ awards
Primary Category:
Graphics, Illustration and Visual Communication Design
5+ awards
Achievement Rate

2.5

Awards per Year

0

Platinum/Gold per Year

Career Phase
Virtuoso Level
55%
Silver Awards
4
80%
Iron Awards
1
20%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2022 KK-Park
Located in the China-South Korea (Yancheng) Industrial Park, the site of a former playground, after ... 		Graphics, Illustration and Visual Communication Design Silver Value Design and Consulting (Shenzhen) Co., Ltd.
2022 Eastern Seawall
The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a u... 		Graphics, Illustration and Visual Communication Design Silver Water Authority of Shenzhen Municipality
2021 Shenzhen Jiangangshan Hill Park
Henri Rousseau's impressionist style is ingeniously applied as the main visual elements int... 		Graphics, Illustration and Visual Communication Design Silver Xin’an Sub-district Office
2021 OCT Happy Hour
Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in th... 		Graphics, Illustration and Visual Communication Design Silver OCT Group
2021 OCT OHBAY
China, Shenzhen City, 95 percent of its population are made up of migrants who came to this long and... 		Graphics, Illustration and Visual Communication Design Iron OCT Group

5

Top Tier Awards

A' Design Award Recognitions

4

Unique Clients

Different Organizations Served

1

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#283

Global Rank

97.6%

Percentile

Top 2.4%
National Standing in China
#121

National Rank

2,692

Total Designers

Top 4.5%
Average Score
1,117
Above Average
Peers Ahead
108
Competitors
Peers Behind
2,152
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 5 awards (100%)
Advanced Proficiency
  • Graphics, Illustration and Visual Communication Design 5
1
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

2.5
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2021 3
2
1
2022 2
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
5

Career total recognitions

Years of Excellence
2

Active years in design

Most Prolific Year
3

2021

Professional Journey
2021
2022

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
OCT Group 2 S 1 I 1 1 categories
Value Design and Consulting (Shenzhen) Co., Ltd. 1 S 1 1 categories
Water Authority of Shenzhen Municipality 1 S 1 1 categories
Xin’an Sub-district Office 1 S 1 1 categories
Total Clients
4

Organizations served

Repeat Clients
1

Multiple project clients

Avg. Projects
1.3

Projects per client

Client Industry Distribution
Graphics, Illustration and Visual Communication Design
4 clients, 5 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
97.6th Percentile
Z-Score: 1.82

3,812

Updesign Score
Above Average

723

Population Mean
Average Score

324

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
6 designers (0.1%)
Legendary Elite (12,800+ points)
21 designers (0.2%)
Elite (6,400+ points)
73 designers (0.6%)
Virtuoso (3,200+ points)
316 designers (2.6%)
▼ You
Maestro (1,600+ points)
1013 designers (8.5%)
Advanced (800+ points)
1569 designers (13.2%)
Established (400+ points)
2530 designers (21.2%)
Professional (1+ points)
6397 designers (53.6%)
Relative Position
Top 2.4%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Graphics, Illustration and Visual Communication Design

Communication

Advanced Level
5 achievements
Growth Opportunities
Emerging Expertise
Related Opportunities
Packaging Design
Communication
New Domain
Interface, Interaction and User Experience Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Updesign

Media Kit

Access high-resolution images, press releases, and comprehensive portfolio information for media coverage.

Download Media Kit

Interview Requests

Schedule interviews or request expert commentary on design, innovation, and industry trends.

Request Interview

Professional Network

Connect professionally for collaborations, speaking engagements, and industry events.

Connect Now

2

Years of Excellence

5

Design Awards

1

Design Categories

#283

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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