Grafa

Startup from Australia

Heidi is a financial news specialist and former TV anchor for Bloomberg Television in the Asia Pacific and Middle East regions. She has more than 15 years experience working in business and financial news, generating content for financial publications including Wall Street Journal, Sky News, CNN, CNBC and Forbes. Heidi was previously the Corporate Communications Manager for DAMAC Properties in Dubai - which was named by Forbes as the fastest growing company in the world. Heidi has an MBA and a Graduate Certificate in Finance. She currently consults to a range of companies from ASX Top 200 companies to fast growing start-ups and cryptocurrency companies.

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Design Achievements

Professional achievements and recognition in design excellence

1

Total Awards

1

Years Active

1

Categories

324

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 0
Silver 0
Bronze 1
Iron 0
First Award: April 23, 2021
Latest Award: April 23, 2021
Award Density: 1.0 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Mobile Technologies, Applications and Software Design 1 Communication Professional
Communication
1
100.0%
Category Diversity
1

Unique Categories

Focus Index
10,000

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2021
Latest Achievement:
April 2021
Active Period:
1 years
Total Awards:
1 recognitions
Dominant Domain:
Communication
1+ awards
Primary Category:
Mobile Technologies, Applications and Software Design
1+ awards
Achievement Rate

1

Awards per Year

0

Platinum/Gold per Year

Career Phase
Professional Level
5%
Bronze Awards
1
100%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2020 Grafa
In a genre in which good design is an afterthought, we wanted Grafa to become known for making finan... 		Mobile Technologies, Applications and Software Design Bronze Grafa

1

Top Tier Awards

A' Design Award Recognitions

1

Unique Clients

Different Organizations Served

1

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#5,931

Global Rank

50.3%

Percentile

Top 49.7%
National Standing in Australia
#30

National Rank

118

Total Designers

Top 25.4%
Average Score
339
Building Momentum
Peers Ahead
247
Competitors
Peers Behind
684
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 1 awards (100%)
1
Category Diversity

Unique design categories

0
Expertise Depth

Advanced & mastered categories

1
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2020 1
1
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
1

Career total recognitions

Years of Excellence
1

Active years in design

Most Prolific Year
1

2020

Professional Journey
2020

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
Grafa 1 B 1 1 categories
Total Clients
1

Organizations served

Repeat Clients
0

Multiple project clients

Avg. Projects
1

Projects per client

Client Industry Distribution
Mobile Technologies, Applications and Software Design
1 clients, 1 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
47.8th Percentile
Z-Score: -0.23

324

Grafa Score
Building Momentum

723

Population Mean
Average Score

324

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
6 designers (0.1%)
Legendary Elite (12,800+ points)
21 designers (0.2%)
Elite (6,400+ points)
73 designers (0.6%)
Virtuoso (3,200+ points)
316 designers (2.6%)
Maestro (1,600+ points)
1013 designers (8.5%)
Advanced (800+ points)
1569 designers (13.2%)
Established (400+ points)
2530 designers (21.2%)
Professional (1+ points)
6397 designers (53.6%)
▼ You
Relative Position
Top 52.2%

Global ranking position

Performance Level
Building Momentum

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Mobile Technologies, Applications and Software Design

Communication

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Mobile Technologies, Applications and Software Design
Communication
1 projects
Related Opportunities
Packaging Design
Communication
New Domain
Interface, Interaction and User Experience Design
Communication
New Domain
Graphics, Illustration and Visual Communication Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Grafa

Media Kit

Access high-resolution images, press releases, and comprehensive portfolio information for media coverage.

Download Media Kit

Interview Requests

Schedule interviews or request expert commentary on design, innovation, and industry trends.

Request Interview

Professional Network

Connect professionally for collaborations, speaking engagements, and industry events.

Connect Now

1

Years of Excellence

1

Design Awards

1

Design Categories

#5,931

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

Get Involved

Participation in Design Insights boosts both individual and national profiles.

Design Insights platform is powered by A' Design Awards. By engaging with the A' Design Awards, individuals and entities within the design, architecture, arts, engineering, and technology sectors have a unique opportunity to not only showcase their talent and innovation but also to significantly influence their country's standings on the Design Insights platform. The prestigious A' Design Award and Competition offers a platform for professionals to gain international recognition, enhancing their visibility and reputation in the global design community. For countries, fostering participation among creative talents becomes a strategic move, one that promises to elevate their national profile by showcasing their inherent creative strengths and capabilities. This collective endeavor, where each entry and recognition contributes to the larger narrative of a country's creative prowess, underscores the interconnectedness of individual achievements and national prestige. Encouraging and supporting participation in the A' Design Awards thus emerges as a dual pathway towards personal professional growth and enhancing a nation's stature in the international design arena, making it a valuable pursuit for designers, architects, brands, and national representatives alike.

Discover A' Design Award