Dennis Furniss

Agency from United States of America

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Design Achievements

Professional achievements and recognition in design excellence

5

Total Awards

1

Years Active

3

Categories

5,782

Total Score

Medal Distribution
Award Level Count
Platinum 1
Gold 2
Silver 2
Bronze 0
Iron 0
First Award: April 23, 2021
Latest Award: April 23, 2021
Award Density: 5.0 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Packaging Design 3 Communication Maestro
Graphics, Illustration and Visual Communication Design 1 Communication Professional
Advertising, Marketing and Communication Design 1 Communication Professional
Communication
5
100.0%
Category Diversity
3

Unique Categories

Focus Index
4,400

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2021
Latest Achievement:
April 2021
Active Period:
1 years
Total Awards:
5 recognitions
Dominant Domain:
Communication
5+ awards
Primary Category:
Packaging Design
3+ awards
Achievement Rate

5

Awards per Year

3

Platinum/Gold per Year

Career Phase
Virtuoso Level
55%
Platinum Awards
1
20%
Gold Awards
2
40%
Silver Awards
2
40%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2020 Pepsi Football
Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of ... 		Packaging Design Platinum Pepsi
2020 Doritos Rainbow
To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experi... 		Advertising, Marketing and Communication Design Gold Doritos
2020 Pepsi Culture
Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the ri... 		Packaging Design Gold Pepsi
2020 PepsiCo Foundation
The objective of the project was to build an engaging, powerful and attractive identity system that ... 		Graphics, Illustration and Visual Communication Design Silver PepsiCo International Mexico
2020 Cheetos Redesign
Cheetos is a brand that people love and the new visual identity reimagines the all colorful characte... 		Packaging Design Silver PepsiCo International Mexico

5

Top Tier Awards

A' Design Award Recognitions

3

Unique Clients

Different Organizations Served

3

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#135

Global Rank

98.8%

Percentile

Top 1.2%
National Standing in United States of America
#5

National Rank

966

Total Designers

Top 0.5%
Average Score
1,311
Above Average
Peers Ahead
55
Competitors
Peers Behind
1,985
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 5 awards (100%)
Developing Expertise
  • Packaging Design 3
3
Category Diversity

Unique design categories

0
Expertise Depth

Advanced & mastered categories

5
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2020 5
1
2
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
5

Career total recognitions

Years of Excellence
1

Active years in design

Most Prolific Year
5

2020

Professional Journey
2020

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
Pepsi 2 P 1 G 1 1 categories
PepsiCo International Mexico 2 S 2 2 categories
Doritos 1 G 1 1 categories
Total Clients
3

Organizations served

Repeat Clients
2

Multiple project clients

Avg. Projects
1.7

Projects per client

Client Industry Distribution
Packaging Design
2 clients, 4 projects
Graphics, Illustration and Visual Communication Design
1 clients, 2 projects
Advertising, Marketing and Communication Design
1 clients, 1 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
98.8th Percentile
Z-Score: 2.78

5,782

Dennis Furniss Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
▼ You
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5146 designers (47.1%)
Relative Position
Top 1.2%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Packaging Design

Communication

Developing Level
3 achievements
Graphics, Illustration and Visual Communication Design

Communication

Developing Level
1 achievements
Advertising, Marketing and Communication Design

Communication

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Packaging Design
Communication
3 projects
Graphics, Illustration and Visual Communication Design
Communication
1 projects
Advertising, Marketing and Communication Design
Communication
1 projects
Related Opportunities
Interface, Interaction and User Experience Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Photography and Photo Manipulation Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Dennis Furniss

Media Kit

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Interview Requests

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Professional Network

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1

Years of Excellence

5

Design Awards

3

Design Categories

#135

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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