Tiago Russo

Enterprise from Portugal

Tiago Russo is the Chief Design Officer at The Craft Irish Whiskey Co., a premium & luxury Irish spirits brand that aims to elevate and return to Ireland its former glory and reputation as home of the best whiskies in the world. Building an empire with a global mind-set and Irish heart.

Over the last decade Russo has designed for some of the most respectable brands in the world. His impressive portfolio spans the luxury lifestyle domain from spirits to cosmetics, automotive to timepieces including: The Macallan, Dewar’s, The Dalmore, Craigellachie, Bacardi, Louis Vuitton, Patek Philippe, Coty Inc. and McLaren, to name a few.

Russo has been obsessed with detailed design for much of his career and holds a Master’s degree in Product Design with Automotive Design specialisation. With over a decade of experience implausibly dedicated to design, Russo is the ultimate perfectionist, always focused on making ideas a reality with a spirit of purpose, accuracy and finesse. Mastering the full design process from concept through to production, Russo is continuously immersing himself in culture and innovation to create pioneering, meaningful designs.

Revelation Designer of the Year in 2014 and collecting several awards and accolades over the last decade, Russo has been labelled one of the greatest luxury spirits and packaging designers of today. His design work for The Craft Irish Whiskey Co.; ‘The Devil’s Keep’ is an ultra-rare whiskey and has, since its launch in December 2020, attained the world record title for the most expensive inaugural whiskey bottle ever sold, and the overall winner of the Luxury Packaging Awards and the A’ Design Awards, marking another set of achievements on Russo’s creations within luxury product design, joined by the more recent record-breaking and award-winning creations The Brollach, The Emerald Isle, in collaboration with Fabergé, The Taoscán or The Aodh.

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Design Achievements

Professional achievements and recognition in design excellence

15

Total Awards

4

Years Active

4

Categories

24,183

Total Score

Medal Distribution
Award Level Count
Platinum 2
Gold 5
Silver 6
Bronze 1
Iron 1
First Award: April 23, 2021
Latest Award: April 23, 2024
Award Density: 3.8 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Packaging Design 10 Communication Elite
Bakeware, Tableware, Drinkware and Cookware Design 3 Industrial Maestro
Lighting Products and Fixtures Design 1 Industrial Professional
Limited Edition and Custom Design 1 Communication Professional
Industrial
4
26.7%
Communication
11
73.3%
Category Diversity
4

Unique Categories

Focus Index
4,933

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2021
Latest Achievement:
April 2024
Active Period:
4 years
Total Awards:
15 recognitions
Dominant Domain:
Communication
11+ awards
Primary Category:
Packaging Design
10+ awards
Achievement Rate

3.8

Awards per Year

1.8

Platinum/Gold per Year

Career Phase
Legendary Elite Level
85%
Platinum Awards
2
13.3%
Gold Awards
5
33.3%
Silver Awards
6
40%
Bronze Awards
1
6.7%
Iron Awards
1
6.7%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2022 The Storyteller
The Storyteller goal is to become an augmented immersive and personal, intimist experience, through ... 		Packaging Design Platinum The Craft Irish Whiskey Co.
2021 The Emerald Isle
A timeless art statement and what is today the most luxurious and rarest Irish whiskey ever created.... 		Packaging Design Platinum The Craft Irish Whiskey Co.
2023 The Mulong
The Mulong brings together the Chinese Year of The Dragon values and immersion into a perfect mergin... 		Packaging Design Gold The Craft Irish Whiskey Co.
2022 The Donn
The Donn symbolizes the youngest of The Craft Irish Whiskey Co. range; a gateway to the core values ... 		Packaging Design Gold The Craft Irish Whiskey Co.
2022 The Brollach
The Brollach is a disruptor. Born of tradition but unbound by convention, it is a whiskey that is at... 		Packaging Design Gold The Craft Irish Whiskey Co.
2021 The Taoscan
To stand out from the crowd you need to be extraordinary. And The Taoscan is no ordinary product: th... 		Packaging Design Gold The Craft Irish Whiskey Co.
2020 The Devil's Keep
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been c... 		Packaging Design Gold The Craft Irish Whiskey Co.
2023 The Niall
The Niall was designed as the ultimate tasting glass for the cognac aficionado, where every element ... 		Bakeware, Tableware, Drinkware and Cookware Design Silver Milesians Craft Glassware Co.
2023 The Maple 7
The Maple 7 brings together a design merger between the usual take on luxury and experiential elevat... 		Packaging Design Silver The Craft Irish Whiskey Co.
2023 Le Chateau XO
Le Chateau XO brings together elegance, luxury, and an elevation of the cognac throughout bold, stri... 		Packaging Design Silver Le Portier
2022 The Finn
The Finn was designed as the ultimate tasting glass for the whiskey aficionado, where every element ... 		Bakeware, Tableware, Drinkware and Cookware Design Silver The Craft Irish Whiskey Co.
2022 Farol
Created by Katia Martins and Tiago Russo, Farol is the materialization of years of studies and tests... 		Lighting Products and Fixtures Design Silver Trick Design Ltd
2022 Shay Vsop
Crafted with Shannon Sharpe's input and inspired by Mary Porter's heritage, Shay V... 		Packaging Design Silver Le Portier
2021 The Aodh
The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Drawing o... 		Limited Edition and Custom Design Bronze The Craft Irish Whiskey Co.
2022 The Érimón
The Erimon was designed as the ultimate tasting glass for the whiskey aficionado, where every elemen... 		Bakeware, Tableware, Drinkware and Cookware Design Iron The Craft Irish Whiskey Co.

15

Top Tier Awards

A' Design Award Recognitions

4

Unique Clients

Different Organizations Served

4

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#5

Global Rank

100.0%

Percentile

Top 0.0%
National Standing in Portugal
#1

National Rank

86

Total Designers

Top 1.2%
Average Score
1,207
Above Average
Peers Ahead
0
Competitors
Peers Behind
697
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Industrial 4 awards (26.7%)
Communication 11 awards (73.3%)
Mastered Categories
  • Packaging Design 10
Developing Expertise
  • Bakeware, Tableware, Drinkware and Cookware Design 3
4
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

3.8
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2020 1
1
2021 3
1
1
1
2022 7
1
2
3
1
2023 4
1
3
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
15

Career total recognitions

Years of Excellence
4

Active years in design

Most Prolific Year
7

2022

Professional Journey
2020
2021
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
The Craft Irish Whiskey Co. 11 P 2 G 5 S 2 B 1 I 1 3 categories
Le Portier 2 S 2 1 categories
Milesians Craft Glassware Co. 1 S 1 1 categories
Trick Design Ltd 1 S 1 1 categories
Total Clients
4

Organizations served

Repeat Clients
2

Multiple project clients

Avg. Projects
3.8

Projects per client

Client Industry Distribution
Packaging Design
2 clients, 13 projects
Bakeware, Tableware, Drinkware and Cookware Design
2 clients, 12 projects
Limited Edition and Custom Design
1 clients, 11 projects
Lighting Products and Fixtures Design
1 clients, 1 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
100th Percentile
Z-Score: 13.05

24,183

Tiago Russo Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
▼ You
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 0%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Packaging Design

Communication

Expert Level
10 achievements
Bakeware, Tableware, Drinkware and Cookware Design

Industrial

Developing Level
3 achievements
Lighting Products and Fixtures Design

Industrial

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Bakeware, Tableware, Drinkware and Cookware Design
Industrial
3 projects
Lighting Products and Fixtures Design
Industrial
1 projects
Limited Edition and Custom Design
Communication
1 projects
Related Opportunities
Interface, Interaction and User Experience Design
Communication
New Domain
Graphics, Illustration and Visual Communication Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Tiago Russo

Media Kit

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4

Years of Excellence

15

Design Awards

4

Design Categories

#5

Global Ranking

Additional Resources for Journalists

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