Anna-Reetta Väänänen

Enterprise from Finland

Anna-Reetta Väänänen makes her nature and story inspired jewelry design at the countryside. Her jewelry brand Anna's Darling is not the most common one because of her methods, style and location. This 39 years old designer has started her career by accident. She was supposed to be a cartoonist or anything else except a farmer. But then she felled in love with jewelry and later with a farmer.

As a brand Anna's Darling reflects the owners own mission to create better and more meaningfull jewelry. To consume wisely and only things that last time and can be prepared. Classic lines, precious metals and new design guarantees the jewelrys long life. By combining old goldsmiths techniques and 3d printing the jewelry get their form.

By using the Upper-Savo countryside locations benefits it all gets a unique looks and feeling. Clean waters, forests and field are allowed to show in the jewelry. Also their dairy farm beauties, cows, give their own twist for the brand and keep the designers feet tightly in the soil and traditions.

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Design Achievements

Professional achievements and recognition in design excellence

4

Total Awards

3

Years Active

1

Categories

3,160

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 0
Silver 1
Bronze 3
Iron 0
First Award: April 23, 2021
Latest Award: April 16, 2024
Award Density: 1.3 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Jewelry Design 4 Fashion Maestro
Fashion
4
100.0%
Category Diversity
1

Unique Categories

Focus Index
10,000

Specialization Level

Primary Domain
Fashion

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2021
Latest Achievement:
April 2024
Active Period:
3 years
Total Awards:
4 recognitions
Dominant Domain:
Fashion
4+ awards
Primary Category:
Jewelry Design
4+ awards
Achievement Rate

1.3

Awards per Year

0

Platinum/Gold per Year

Career Phase
Maestro Level
40%
Silver Awards
1
25%
Bronze Awards
3
75%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2020 Waves
Waves necklaces form imitates the movement of water and curly hair. The necklaces matt surface is su... 		Jewelry Design Silver Anna's Darling
2023 Marilyn
Marilyn bracelet is flowy and showy. It expresses curls and wind by the beach. The bracelet is well-... 		Jewelry Design Bronze Anna's Darling Ky
2023 Marilyn
Marilyn jewelry set is inspired by Marilyn Monroe and photos taken by the sea between 1949-62. Jewel... 		Jewelry Design Bronze Anna's Darling Ky
2021 Sarah
The organic shape of this Sarah ring is inspired by both a particular type of peony and its namesake... 		Jewelry Design Bronze Anna's Darling

4

Top Tier Awards

A' Design Award Recognitions

2

Unique Clients

Different Organizations Served

1

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#415

Global Rank

96.2%

Percentile

Top 3.8%
National Standing in Finland
#2

National Rank

30

Total Designers

Top 6.7%
Average Score
1,206
Above Average
Peers Ahead
60
Competitors
Peers Behind
638
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Fashion 4 awards (100%)
Developing Expertise
  • Jewelry Design 4
1
Category Diversity

Unique design categories

0
Expertise Depth

Advanced & mastered categories

1.3
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2020 1
1
2021 1
1
2023 2
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
4

Career total recognitions

Years of Excellence
3

Active years in design

Most Prolific Year
2

2023

Professional Journey
2020
2021
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
Anna's Darling Ky 2 B 2 1 categories
Anna's Darling 2 S 1 B 1 1 categories
Total Clients
2

Organizations served

Repeat Clients
2

Multiple project clients

Avg. Projects
2

Projects per client

Client Industry Distribution
Jewelry Design
2 clients, 4 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
96.2th Percentile
Z-Score: 1.31

3,160

Anna-Reetta Väänänen Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
▼ You
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5146 designers (47.1%)
Relative Position
Top 3.8%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Jewelry Design

Fashion

Developing Level
4 achievements
Growth Opportunities
Emerging Expertise
Jewelry Design
Fashion
4 projects
Related Opportunities
Fashion, Apparel and Garment Design
Fashion
New Domain
Textile, Fabric, Textures, Patterns and Cloth Design
Fashion
New Domain
Fashion and Travel Accessories Design
Fashion
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

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Media Kit

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Professional Network

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3

Years of Excellence

4

Design Awards

1

Design Categories

#415

Global Ranking

Additional Resources for Journalists

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