Ruud Winder

Agency from Netherlands

In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. This "Rebrandt® Program" method eventually grew to a rebranding of bureau GRAS to Rebrandt®, with which he build and renovates brands with his team.

www.rebrandt.com

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Design Achievements

Professional achievements and recognition in design excellence

8

Total Awards

3

Years Active

2

Categories

6,994

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 1
Silver 2
Bronze 3
Iron 2
First Award: April 23, 2021
Latest Award: April 18, 2024
Award Density: 2.7 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Graphics, Illustration and Visual Communication Design 5 Communication Virtuoso
Graphics Design 3 Communication Maestro
Communication
8
100.0%
Category Diversity
2

Unique Categories

Focus Index
5,313

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2021
Latest Achievement:
April 2024
Active Period:
3 years
Total Awards:
8 recognitions
Dominant Domain:
Communication
8+ awards
Primary Category:
Graphics, Illustration and Visual Communication Design
5+ awards
Achievement Rate

2.7

Awards per Year

0.3

Platinum/Gold per Year

Career Phase
Elite Level
70%
Gold Awards
1
12.5%
Silver Awards
2
25%
Bronze Awards
3
37.5%
Iron Awards
2
25%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2020 Woonwaard
Woonwaard is one of the largest housing corporations in the Netherlands with a large number of socia... 		Graphics, Illustration and Visual Communication Design Gold REBRANDT® — Dutch Masters in Rebranding
2022 Animated Koopmans Logo System
Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "pri... 		Graphics, Illustration and Visual Communication Design Silver Rebrandt
2023 Rebranding Emplus
In an ever-changing world, patient expectations and needs are also changing within the healthcare la... 		Graphics, Illustration and Visual Communication Design Bronze Rebrandt®
2023 Florist Wim van Assem
The designers created a new identity for Wim van Assem, a celebrated North Holland florist, in honor... 		Graphics, Illustration and Visual Communication Design Bronze Rebrandt®
2022 Rogier That Inspirationlabs
Suicide is the first cause of death among young people in the Netherlands. Rogier Hulst, a valued co... 		Graphics, Illustration and Visual Communication Design Iron Rebrandt

8

Top Tier Awards

A' Design Award Recognitions

4

Unique Clients

Different Organizations Served

2

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#95

Global Rank

99.1%

Percentile

Top 0.9%
National Standing in Netherlands
#1

National Rank

88

Total Designers

Top 1.1%
Average Score
1,304
Above Average
Peers Ahead
39
Competitors
Peers Behind
2,011
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 8 awards (100%)
Advanced Proficiency
  • Graphics, Illustration and Visual Communication Design 5
Developing Expertise
  • Graphics Design 3
2
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

2.7
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2020 1
1
2022 2
1
1
2023 2
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
5

Career total recognitions

Years of Excellence
3

Active years in design

Most Prolific Year
2

2022

Professional Journey
2020
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
Rebrandt® 2 B 2 1 categories
Rebrandt 1 S 1 1 categories
REBRANDT® — Dutch Masters in Rebranding 1 G 1 1 categories
Rebrandt 1 I 1 1 categories
Total Clients
4

Organizations served

Repeat Clients
1

Multiple project clients

Avg. Projects
1.3

Projects per client

Client Industry Distribution
Graphics, Illustration and Visual Communication Design
4 clients, 5 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
99.1th Percentile
Z-Score: 3.45

6,994

Ruud Winder Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
▼ You
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 0.90000000000001%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Graphics, Illustration and Visual Communication Design

Communication

Advanced Level
5 achievements
Graphics Design

Communication

Developing Level
3 achievements
Growth Opportunities
Emerging Expertise
Graphics Design
Communication
3 projects
Related Opportunities
Packaging Design
Communication
New Domain
Interface, Interaction and User Experience Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Ruud Winder

Media Kit

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Interview Requests

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Professional Network

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3

Years of Excellence

8

Design Awards

2

Design Categories

#95

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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