Jonas Willems

Professional from Belgium

Form and function.

Sit and chat. Dine and fall in love. Talk. Share drinks with friends. Feast. Picnic. Read. Rest. Work. Think and dream. Rejoice.


When there’s a spark…

A match made in heaven. Really. VONK Furniture is a dream come true for Jonas Willems and Nathalie Van Lier. Willems has always been a true admirer of fine arts and a devoted ‘performing artist’ (drummer turned sculptor-designer) who at one point in his life decided to pursue his dream to become a full time interior and exterior designer. After founding JOS+ he set out on a quest to design durable & contemporary outdoor furniture. It took five years in the making, but in 2012 Willems launched VONK – the outsider, a sturdy yet subtly designed picnic table, fit for every season. Nathalie Van Lier – Mrs. Jonas Willems – decided to join VONK Furniture in 2014, adding her organising skills, knowhow and a dash of creative vigour. In 2015 VONK Furniture will launch both a line of exterior and interior furniture.

….there is VONK

Prospection. Trial. Error. Design and redesign. Ideas, passion and idealism… If you add up all this you get VONK, a new trademark that wants to reinvent outdoor furniture. When asked why, Willems has a very clear answer: “I am a passionate off trail cyclist. I often explore desolate areas. While cycling through industrial zones I often found old and worn picnic tables, shabby and wobbly. Ready to end up in a stove. A pity, really, and an undervaluation of the product. I gave it some thought, and decided to reinvent this classic piece of furniture and focus on design and durability. A good design has three elements. A strong form (idea), the right material for the right purpose (technically), and an emotional appeal (look and feel). A well made product should survive for generations so it can be passed on. “

Willems did not launch VONK – the outsider overnight. After years of experimenting and fine tuning Willems designed his first table. “Galvanized steel and the hard wood afrormosia became the foundation of the VONK.FURNITURE collection.”

Instigated by that thought VONK took on a quest to develop a table that would unify timeless class, durability and design and would become an everlasting icon in your garden, for years to come.


When there’s a spark…

A match made in heaven. Really. VONK Furniture is a dream come true for Jonas Willems and Nathalie Van Lier. Willems has always been a true admirer of fine arts and a devoted ‘performing artist’ (drummer turned sculptor-designer) who at one point in his life decided to pursue his dream to become a full time interior and exterior designer. After founding JOS+ he set out on a quest to design durable & contemporary outdoor furniture. It took five years in the making, but in 2012 Willems launched VONK – the outsider, a sturdy yet subtly designed picnic table, fit for every season. Nathalie Van Lier – Mrs. Jonas Willems – decided to join VONK Furniture in 2014, adding her organising skills, knowhow and a dash of creative vigour. In 2015 VONK Furniture will launch both a line of exterior and interior furniture.


Design Achievements

Professional achievements and recognition in design excellence

1

Total Awards

1

Years Active

1

Categories

16

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 0
Silver 1
Bronze 0
Iron 0
First Award: April 21, 2016
Latest Award: April 21, 2016
Award Density: 1.0 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Furniture Design 1 Industrial Professional
Industrial
1
100.0%
Category Diversity
1

Unique Categories

Focus Index
10,000

Specialization Level

Primary Domain
Industrial

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2016
Latest Achievement:
April 2016
Active Period:
1 years
Total Awards:
1 recognitions
Dominant Domain:
Industrial
1+ awards
Primary Category:
Furniture Design
1+ awards
Achievement Rate

1

Awards per Year

0

Platinum/Gold per Year

Career Phase
Professional Level
5%
Silver Awards
1
100%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client

1

Top Tier Awards

A' Design Award Recognitions

1

Design Categories

Areas of Excellence


Competitive Position

Performance analysis and peer comparison

Global Standing
#11,145

Global Rank

6.5%

Percentile

Top 93.5%
National Standing in Belgium
#39

National Rank

51

Total Designers

Top 76.5%
Average Score
662
Building Momentum
Peers Ahead
4,739
Competitors
Peers Behind
211
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Industrial 1 awards (100%)
1
Category Diversity

Unique design categories

0
Expertise Depth

Advanced & mastered categories

1
Achievement Rate

Awards per active year


Achievement Timeline

Professional milestones and recognition history

Recognition History
Total Achievements
0

Career total recognitions

Years of Excellence
0

Active years in design

Most Prolific Year
0

0

Professional Journey

Design Impact

Client portfolio and sector influence

Client Portfolio
Total Clients
0

Organizations served

Repeat Clients
0

Multiple project clients

Avg. Projects
0

Projects per client

Client Industry Distribution

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
5.7th Percentile
Z-Score: -0.42

16

Jonas Willems Score
Building Momentum

723

Population Mean
Average Score

324

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
6 designers (0.1%)
Legendary Elite (12,800+ points)
21 designers (0.2%)
Elite (6,400+ points)
73 designers (0.6%)
Virtuoso (3,200+ points)
316 designers (2.6%)
Maestro (1,600+ points)
1013 designers (8.5%)
Advanced (800+ points)
1571 designers (13.2%)
Established (400+ points)
2529 designers (21.2%)
Professional (1+ points)
6397 designers (53.6%)
▼ You
Relative Position
Top 94.3%

Global ranking position

Performance Level
Building Momentum

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation


Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Furniture Design

Industrial

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Furniture Design
Industrial
1 projects
Related Opportunities
Lighting Products and Fixtures Design
Industrial
New Domain
Toys, Games and Hobby Products Design
Industrial
New Domain
Digital and Electronic Device Design
Industrial
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority


Media & Professional Inquiries

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1

Years of Excellence

1

Design Awards

1

Design Categories

#11,145

Global Ranking


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