Young from Spain
"To experiment, to make mistakes, to discover, to start again!", this philosophy is the guide of Andrea Génova. In her projects, always inclined towards craftsmanship and experimentation of materials, in combination with industrial production, she tries to find an "industrial craftsmanship" that generates serial products, which in turn, become unique pieces with a strong and original concept.
Andrea studied Industrial Design in Madrid, to later take a "Master of Product Design Labs" with Clive Van Heerden and Alvaro Catalan as tutors, where she combined porcelain and lighting to create the LIGHTFOLD project. Professionally, Andrea has participated in exhibitions displaying some of her work: "TENT London 2014 LondonDesignWeek", "DecorAcción 2014 AUDI Innovative Design Talent" or "Salone del Mobile, Milan 2013".
Andrea currently works from Madrid, moving her products to various fairs and galleries, while working on several new projects, ranging from lighting, using sinuous curves, to jewelry pieces which follow pure geometry.
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| Jewelry Design | 1 | Fashion | Professional |
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Fashion
Developing LevelConsider expanding into new design categories to broaden expertise
Strategic PriorityFocus on strengthening emerging categories to achieve advanced status
Strategic PriorityBuild upon existing strengths to establish domain leadership
Strategic PriorityConnect with Andrea Génova
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