Basic Design

Agency from China

Our knowledge and belief in design, as well as our mission, originate from two words “Substance and Principle”. “Substance” is the essence while “principle” is the law, the rule, and our tenet. In regards to design, substance lies in function, is given function, and has it’s meanings.
Fundamentally, design is used by people. If there is no demand, there will be no requirements. We believe substance is the foundation and our foundation is principle. Starting from our actual interests, we provide quality design concepts, advocate natural views, focus on substance, and use them all to create more spiritual and material wealth for society, albeit in a practical way.

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Design Achievements

Professional achievements and recognition in design excellence

5

Total Awards

4

Years Active

1

Categories

1,446

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 2
Silver 1
Bronze 1
Iron 1
First Award: March 28, 2015
Latest Award: April 23, 2021
Award Density: 1.3 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Interior Space and Exhibition Design 5 Architectural Virtuoso
Architectural
5
100.0%
Category Diversity
1

Unique Categories

Focus Index
10,000

Specialization Level

Primary Domain
Architectural

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
March 2015
Latest Achievement:
April 2021
Active Period:
4 years
Total Awards:
5 recognitions
Dominant Domain:
Architectural
5+ awards
Primary Category:
Interior Space and Exhibition Design
5+ awards
Achievement Rate

1.3

Awards per Year

0.5

Platinum/Gold per Year

Career Phase
Advanced Level
30%
Gold Awards
2
40%
Silver Awards
1
20%
Bronze Awards
1
20%
Iron Awards
1
20%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2019 Grand Theatre of Sanshui
The Elegant Lotus, the Cultural Card of the City The lotus in the wind sways gracefully and sends of... 		Interior Space and Exhibition Design Gold BASIC DESIGN
2020 New Chinese style villa design
In the project, based on HuXiang Culture and Tang and Song culture, designers intelligently integrat... 		Interior Space and Exhibition Design Bronze Basic Design

5

Top Tier Awards

A' Design Award Recognitions

2

Unique Clients

Different Organizations Served

1

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#1,517

Global Rank

86.1%

Percentile

Top 13.9%
National Standing in China
#605

National Rank

2,463

Total Designers

Top 24.6%
Average Score
1,304
Above Average
Peers Ahead
505
Competitors
Peers Behind
1,545
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Architectural 5 awards (100%)
Advanced Proficiency
  • Interior Space and Exhibition Design 5
1
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

1.3
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2019 1
1
2020 1
1
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
2

Career total recognitions

Years of Excellence
2

Active years in design

Most Prolific Year
1

2019

Professional Journey
2019
2020

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
BASIC DESIGN 1 G 1 1 categories
Basic Design 1 B 1 1 categories
Total Clients
2

Organizations served

Repeat Clients
0

Multiple project clients

Avg. Projects
1

Projects per client

Client Industry Distribution
Interior Space and Exhibition Design
2 clients, 2 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
86.1th Percentile
Z-Score: 0.36

1,446

Basic Design Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
▼ You
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 13.9%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Normal Range

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Interior Space and Exhibition Design

Architectural

Advanced Level
5 achievements
Growth Opportunities
Emerging Expertise
Related Opportunities
Architecture, Building and Structure Design
Architectural
New Domain
Landscape Planning and Garden Design
Architectural
New Domain
Urban Planning and Urban Design
Architectural
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Basic Design

Media Kit

Access high-resolution images, press releases, and comprehensive portfolio information for media coverage.

Download Media Kit

Interview Requests

Schedule interviews or request expert commentary on design, innovation, and industry trends.

Request Interview

Professional Network

Connect professionally for collaborations, speaking engagements, and industry events.

Connect Now

4

Years of Excellence

5

Design Awards

1

Design Categories

#1,517

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

Get Involved

Participation in Design Insights boosts both individual and national profiles.

Design Insights platform is powered by A' Design Awards. By engaging with the A' Design Awards, individuals and entities within the design, architecture, arts, engineering, and technology sectors have a unique opportunity to not only showcase their talent and innovation but also to significantly influence their country's standings on the Design Insights platform. The prestigious A' Design Award and Competition offers a platform for professionals to gain international recognition, enhancing their visibility and reputation in the global design community. For countries, fostering participation among creative talents becomes a strategic move, one that promises to elevate their national profile by showcasing their inherent creative strengths and capabilities. This collective endeavor, where each entry and recognition contributes to the larger narrative of a country's creative prowess, underscores the interconnectedness of individual achievements and national prestige. Encouraging and supporting participation in the A' Design Awards thus emerges as a dual pathway towards personal professional growth and enhancing a nation's stature in the international design arena, making it a valuable pursuit for designers, architects, brands, and national representatives alike.

Discover A' Design Award