Shadi Al Hroub

Professional from United Arab Emirates

I have over 16 years’ experience in design and communications, including over 7 years of research in branding and advertising specifically. I have won numerous international design awards and designs at the international level. My design experience ranges from creative direction, packaging, branding and Multimedia (both traditional and digital). I worked as a lecturer in creative design in various American universities and as a creative consultant at Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty Free, Samsung, Macdonald, G2000, Hublot, The One, International Trade Center (UN) and various international NGOs such as UNRWA, Global Health Development and USAID. I was a final judge for the Stevie Awards for Creative Communications & International Business Awards where I evaluated DHL, Nivea, Pepsi, Coca-Cola and more big names, I was a final judge for Future Ideas, Adobe Achievements Awards 2018, the A’ design awards, and Grand Jury Panel at Vega Digital Awards where I evaluated Porsche campaign, McCann Stockholm, FOX Networks Group Spain and more. I’m currently Grand Jury Panel at Global Trend Awards 2018 where I evaluated BBC, Jaguar, eBay, Sony pictures, Nike and more.

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Design Achievements

Professional achievements and recognition in design excellence

11

Total Awards

5

Years Active

6 2,684

Total Score

Medal Distribution

Award Level	Count
Platinum	0
Gold	0
Silver	2
Bronze	4
Iron	5

First Award: April 26, 2014

Latest Award: April 20, 2023

Award Density: 2.2 awards per year

Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories

Category	Awards	Domain	Focus Level
Graphics, Illustration and Visual Communication Design	4	Communication	Maestro
Print and Published Media Design	2	Communication	Professional
Advertising, Marketing and Communication Design	2	Communication	Professional
Packaging Design	1	Communication	Professional
Social Design	1	Communication	Professional
Mobile Technologies, Applications and Software Design	1	Communication	Professional

Communication

100.0%

Category Diversity

Unique Categories

Focus Index

2,231

Specialization Level

Primary Domain

Communication

Main Focus Area

Domain Distribution

Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones

Career Start:
April 2014

Latest Achievement:
April 2023

Active Period:
5 years

Total Awards:
11 recognitions

Dominant Domain:
Communication
11+ awards

Primary Category:
Graphics, Illustration and Visual Communication Design
4+ awards

Achievement Rate

2.2

Awards per Year

0

Platinum/Gold per Year

Career Phase

Maestro Level

40%

Silver Awards

18.2%

Bronze Awards

36.4%

Iron Awards

45.5%

Notable Achievements

Featured designs and significant recognitions

Featured Designs

Year	Design	Category	Recognition	Client
2022	Menamonsters Menamonsters is a design firm that is dedicated to highlighting and empowering the most talented and...	Advertising, Marketing and Communication Design	Bronze	MENAMONSTERS
2022	Menamonsters Menamonsters is a design firm that is dedicated to highlighting and empowering the most talented and...	Graphics, Illustration and Visual Communication Design	Iron	MENAMONSTERS
2022	Menamonsters Menamonsters is a design firm that is dedicated to highlighting and empowering the most talented and...	Print and Published Media Design	Iron	MENAMONSTERS
2022	Menamonsters Menamonsters is a design firm that is dedicated to highlighting and empowering the most talented and...	Mobile Technologies, Applications and Software Design	Iron	MENAMONSTERS
2019	Lazord The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programme...	Packaging Design	Iron	Gate 10 LLC

11

Top Tier Awards

A' Design Award Recognitions

2

Unique Clients

Different Organizations Served

6

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing

#535

Global Rank

95.1%

Percentile

Top 4.9%

National Standing in United Arab Emirates

National Rank

Total Designers

Top 6.5%

Average Score

765

Above Average

Peers Ahead

200

Competitors

Peers Behind

4,604

Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains

Communication 11 awards (100%)

Developing Expertise

Graphics, Illustration and Visual Communication Design 4
Print and Published Media Design 2
Advertising, Marketing and Communication Design 2

Category Diversity

Unique design categories

Expertise Depth

Advanced & mastered categories

2.2

Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History

Year	Total	Distribution
2019	1	1
2022	4	1 3

Platinum

Gold

Silver

Bronze

Iron

Total Achievements

Career total recognitions

Years of Excellence

Active years in design

Most Prolific Year

2022

Professional Journey

2019

2022

Design Impact

Client portfolio and sector influence

Client Portfolio

Client	Projects	Awards	Categories
MENAMONSTERS	4	B 1 I 3	4 categories
Gate 10 LLC	1	I 1	1 categories

Total Clients

Organizations served

Repeat Clients

Multiple project clients

Avg. Projects

2.5

Projects per client

Client Industry Distribution

Advertising, Marketing and Communication Design
1 clients, 4 projects

Graphics, Illustration and Visual Communication Design
1 clients, 4 projects

Print and Published Media Design
1 clients, 4 projects

Mobile Technologies, Applications and Software Design
1 clients, 4 projects

Packaging Design
1 clients, 1 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position

95.1th Percentile

Z-Score: 1.05

2,684

Shadi Al Hroub Score

Above Average

804

Population Mean

Average Score

400

Population Median

Middle Score

Performance Distribution

Supreme Elite (25,600+ points)

4 designers (0%)

Legendary Elite (12,800+ points)

23 designers (0.2%)

Elite (6,400+ points)

81 designers (0.7%)

Virtuoso (3,200+ points)

301 designers (2.8%)

Maestro (1,600+ points)

998 designers (9.1%)

▼ You

Advanced (800+ points)

1700 designers (15.6%)

Established (400+ points)

2671 designers (24.5%)

Professional (1+ points)

5145 designers (47.1%)

Relative Position

Top 4.9%

Global ranking position

Performance Level

Above Average

Relative to population mean

Statistical Significance

Normal Range

Based on standard deviation

Strategic Insights

Developing Level

2 achievements

Growth Opportunities

Emerging Expertise

Graphics, Illustration and Visual Communication Design
Communication

4 projects

Print and Published Media Design
Communication

2 projects

Advertising, Marketing and Communication Design
Communication

2 projects

Related Opportunities

Interface, Interaction and User Experience Design
Communication

New Domain

Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication

New Domain

Photography and Photo Manipulation Design
Communication

New Domain

Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority

Cafe

The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programme...

Packaging Design

Client: Gate 10 LLC

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Media & Professional Inquiries

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5

Years of Excellence

11

Design Awards

6

Design Categories

#535

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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