Paul Robb

Agency from Italy

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia.
Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers. Based in Italy they are an independent contemporary digital type foundry crafting retail typefaces for use in digital and print applications. His work has been exhibited throughout the world and his poster designs are held in permanent museum collections. He regularly collaborates with film directors, advertising agencies, institutions, and type designers around the world.

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Design Achievements

Professional achievements and recognition in design excellence

20

Total Awards

6

Years Active

3

Categories

23,134

Total Score

Medal Distribution
Award Level Count
Platinum 0
Gold 5
Silver 9
Bronze 6
Iron 0
First Award: April 20, 2019
Latest Award: April 18, 2024
Award Density: 3.3 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Graphics, Illustration and Visual Communication Design 17 Communication Elite
Print and Published Media Design 2 Communication Professional
Advertising, Marketing and Communication Design 1 Communication Professional
Communication
20
100.0%
Category Diversity
3

Unique Categories

Focus Index
7,350

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2019
Latest Achievement:
April 2024
Active Period:
6 years
Total Awards:
20 recognitions
Dominant Domain:
Communication
20+ awards
Primary Category:
Graphics, Illustration and Visual Communication Design
17+ awards
Achievement Rate

3.3

Awards per Year

0.8

Platinum/Gold per Year

Career Phase
Legendary Elite Level
85%
Gold Awards
5
25%
Silver Awards
9
45%
Bronze Awards
6
30%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2023 Sabbioni Branding
Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversa... 		Graphics, Illustration and Visual Communication Design Gold Grafiche Sabbioni
2022 Suprala Font Family
Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect... 		Graphics, Illustration and Visual Communication Design Gold S6 Foundry
2022 Aprex Family
Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair ... 		Graphics, Illustration and Visual Communication Design Gold S6 Foundry
2022 Florid Sans
Florid Sans typeface perfectly balances minimalist quality with a combination of contemporary detail... 		Graphics, Illustration and Visual Communication Design Gold S6 Foundry
2023 FAFFIN FONT FAMILY
The Faffin font family is a versatile typographic language, offering two distinct styles, Faffin San... 		Graphics, Illustration and Visual Communication Design Silver S6 Foundry
2023 Hupla Typeface
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precise... 		Graphics, Illustration and Visual Communication Design Silver S6 Foundry
2023 HUCKS SERIF
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open cou... 		Graphics, Illustration and Visual Communication Design Silver S6 Foundry
2021 Type Specimen Alskar
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric auth... 		Graphics, Illustration and Visual Communication Design Silver S6 Foundry
2021 SP Saffron Grotesk
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric... 		Graphics, Illustration and Visual Communication Design Silver S6 Foundry
2020 Branding Accademia of Perugia
The Accademia of Perugia, needed a new visual identity to reflect the institution's desire ... 		Graphics, Illustration and Visual Communication Design Silver Accademia Di Belle Art Perugia
2020 Brand design s6 Foundry
The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new t... 		Print and Published Media Design Silver S6 Foundry
2020 Lunema Specimen
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric con... 		Graphics, Illustration and Visual Communication Design Silver Salt & Pepper
2019 Monk Font
Monk seeks a balance between the openness and legibility of humanist sans serifs and a more regulari... 		Graphics, Illustration and Visual Communication Design Silver Salt & Pepper
2023 Arlo Sans
Arlo is a geometric sans serif typeface containing purposeful subtle design touches, details, and de... 		Graphics, Illustration and Visual Communication Design Bronze S6 Foundry
2023 BAKE SANS
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality... 		Graphics, Illustration and Visual Communication Design Bronze S6 Foundry
2022 Abaliss Sans
Abaliss Sans is a contemporary typeface family based on the swiss style with strong stylistic geomet... 		Graphics, Illustration and Visual Communication Design Bronze S6 Foundry
2022 Bla Bla Serif
Bla Bla is a contemporary serif typeface inspired by brutalist forms, featuring large open counters,... 		Graphics, Illustration and Visual Communication Design Bronze S6 Foundry
2021 Plasma SF
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font include... 		Graphics, Illustration and Visual Communication Design Bronze S6 Foundry
2019 Light Luce
After the devastating earthquake of 2016, the Umbria Region of Italy required a reposition of its co... 		Print and Published Media Design Bronze Salt & Pepper

20

Top Tier Awards

A' Design Award Recognitions

5

Unique Clients

Different Organizations Served

3

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#7

Global Rank

99.9%

Percentile

Top 0.1%
National Standing in Italy
#1

National Rank

380

Total Designers

Top 0.3%
Average Score
1,304
Above Average
Peers Ahead
4
Competitors
Peers Behind
2,046
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Communication 20 awards (100%)
Mastered Categories
  • Graphics, Illustration and Visual Communication Design 17
Developing Expertise
  • Print and Published Media Design 2
3
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

3.3
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2019 2
1
1
2020 3
3
2021 3
2
1
2022 5
3
2
2023 6
1
3
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
19

Career total recognitions

Years of Excellence
5

Active years in design

Most Prolific Year
6

2023

Professional Journey
2019
2020
2021
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
S6 Foundry 14 G 3 S 6 B 5 2 categories
Salt & Pepper 2 S 1 B 1 2 categories
Grafiche Sabbioni 1 G 1 1 categories
Accademia Di Belle Art Perugia 1 S 1 1 categories
Salt & Pepper 1 S 1 1 categories
Total Clients
5

Organizations served

Repeat Clients
2

Multiple project clients

Avg. Projects
3.8

Projects per client

Client Industry Distribution
Graphics, Illustration and Visual Communication Design
5 clients, 19 projects
Print and Published Media Design
2 clients, 16 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
99.9th Percentile
Z-Score: 12.46

23,134

Paul Robb Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
▼ You
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 0.099999999999994%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Graphics, Illustration and Visual Communication Design

Communication

Expert Level
17 achievements
Print and Published Media Design

Communication

Developing Level
2 achievements
Advertising, Marketing and Communication Design

Communication

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Print and Published Media Design
Communication
2 projects
Advertising, Marketing and Communication Design
Communication
1 projects
Related Opportunities
Packaging Design
Communication
New Domain
Interface, Interaction and User Experience Design
Communication
New Domain
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with Paul Robb

Media Kit

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6

Years of Excellence

20

Design Awards

3

Design Categories

#7

Global Ranking

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Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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