Florian Seidl

Professional from Italy

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

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Design Achievements

Professional achievements and recognition in design excellence

13

Total Awards

6

Years Active

3

Categories

18,410

Total Score

Medal Distribution
Award Level Count
Platinum 6
Gold 3
Silver 2
Bronze 1
Iron 1
First Award: April 22, 2016
Latest Award: April 15, 2024
Award Density: 2.2 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Home Appliances Design 10 Industrial Elite
Office and Business Appliances Design 2 Product Professional
Footwear, Shoes and Boots Design 1 Fashion Professional
Industrial
10
76.9%
Product
2
15.4%
Fashion
1
7.7%
Category Diversity
3

Unique Categories

Focus Index
6,213

Specialization Level

Primary Domain
Industrial

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2016
Latest Achievement:
April 2024
Active Period:
6 years
Total Awards:
13 recognitions
Dominant Domain:
Industrial
10+ awards
Primary Category:
Home Appliances Design
10+ awards
Achievement Rate

2.2

Awards per Year

1.5

Platinum/Gold per Year

Career Phase
Legendary Elite Level
85%
Platinum Awards
6
46.2%
Gold Awards
3
23.1%
Silver Awards
2
15.4%
Bronze Awards
1
7.7%
Iron Awards
1
7.7%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2021 Lavazza Classy Plus
Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offe... 		Home Appliances Design Platinum Lavazza
2021 Lavazza Voicy
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality... 		Home Appliances Design Platinum Lavazza
2020 Lavazza Elogy Milk
This coffee machine with integrated milk frother offers the complete package of Italian coffee cultu... 		Home Appliances Design Platinum Lavazza
2019 Lavazza Desea
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso t... 		Home Appliances Design Platinum Lavazza
2019 Lavazza Idola
A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The tou... 		Home Appliances Design Platinum Lavazza
2019 Lavazza Tiny
A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The de... 		Home Appliances Design Platinum Lavazza
2022 Lavazza Tiny Eco
Lavazza continues its commitment to sustainability by launching Tiny Eco, it's first coffee... 		Home Appliances Design Gold Lavazza
2021 Lavazza Inovy Mini
Inovy Mini is part of a a new range of espresso machines developed by Lavazza especially for the pro... 		Home Appliances Design Gold Lavazza
2023 Klix Advanta
Klix Advanta matches clean design, a modern user interface with a wide selection of drinks and Lavaz... 		Office and Business Appliances Design Silver Lavazza
2020 Lavazza MilkUp
MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing differ... 		Home Appliances Design Silver Lavazza
2023 Flavia C300
The Flavia C300 is a midsize workplace beverage system, a professional yet sensual product. The comp... 		Office and Business Appliances Design Bronze Lavazza North America Inc.
2015 Kateem
A light weight trail running shoe that uses innovative materials and production techniques but also ... 		Footwear, Shoes and Boots Design Iron Florian Seidl

13

Top Tier Awards

A' Design Award Recognitions

3

Unique Clients

Different Organizations Served

3

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#10

Global Rank

99.9%

Percentile

Top 0.1%
National Standing in Italy
#2

National Rank

380

Total Designers

Top 0.5%
Average Score
765
Above Average
Peers Ahead
2
Competitors
Peers Behind
4,802
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Industrial 10 awards (76.9%)
Product 2 awards (15.4%)
Fashion 1 awards (7.7%)
Mastered Categories
  • Home Appliances Design 10
Developing Expertise
  • Office and Business Appliances Design 2
3
Category Diversity

Unique design categories

1
Expertise Depth

Advanced & mastered categories

2.2
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2015 1
1
2019 3
3
2020 2
1
1
2021 3
2
1
2022 1
1
2023 2
1
1
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
12

Career total recognitions

Years of Excellence
6

Active years in design

Most Prolific Year
3

2019

Professional Journey
2015
2019
2020
2021
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
Lavazza 10 P 6 G 2 S 2 2 categories
Lavazza North America Inc. 1 B 1 1 categories
Florian Seidl 1 I 1 1 categories
Total Clients
3

Organizations served

Repeat Clients
1

Multiple project clients

Avg. Projects
4

Projects per client

Client Industry Distribution
Office and Business Appliances Design
2 clients, 11 projects
Home Appliances Design
1 clients, 10 projects
Footwear, Shoes and Boots Design
1 clients, 1 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
99.9th Percentile
Z-Score: 9.83

18,410

Florian Seidl Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
Legendary Elite (12,800+ points)
23 designers (0.2%)
▼ You
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 0.099999999999994%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Home Appliances Design

Industrial

Expert Level
10 achievements
Office and Business Appliances Design

Product

Developing Level
2 achievements
Footwear, Shoes and Boots Design

Fashion

Developing Level
1 achievements
Growth Opportunities
Emerging Expertise
Office and Business Appliances Design
Product
2 projects
Footwear, Shoes and Boots Design
Fashion
1 projects
Related Opportunities
Furniture Design
Industrial
New Domain
Lighting Products and Fixtures Design
Industrial
New Domain
Toys, Games and Hobby Products Design
Industrial
New Domain
Portfolio Diversification

Consider expanding into new design categories to broaden expertise

Strategic Priority
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

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6

Years of Excellence

13

Design Awards

3

Design Categories

#10

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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