PepsiCo Design and Innovation

Agency from United States of America

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Design Achievements

Professional achievements and recognition in design excellence

128

Total Awards

10

Years Active

17

Categories

68,478

Total Score

Medal Distribution
Award Level Count
Platinum 13
Gold 44
Silver 36
Bronze 20
Iron 15
First Award: April 26, 2014
Latest Award: April 24, 2024
Award Density: 12.8 awards per year
Award Distribution

Category Analysis & Specialization

Professional focus areas and expertise distribution

Design Categories
Category Awards Domain Focus Level
Packaging Design 71 Communication Elite
Food, Beverage and Culinary Arts Design 19 Product Elite
Advertising, Marketing and Communication Design 9 Communication Virtuoso
Event and Happening Design 8 Service Virtuoso
Limited Edition and Custom Design 4 Communication Maestro
Graphics Design 3 Communication Maestro
Interface, Interaction and User Experience Design 2 Communication Professional
Graphics, Illustration and Visual Communication Design 2 Communication Professional
Social Design 2 Communication Professional
Spatial Design 1 Architectural Professional
Sustainable Products, Projects and Green Design 1 Industrial Professional
Bakeware, Tableware, Drinkware and Cookware Design 1 Industrial Professional
Mobile Technologies, Applications and Software Design 1 Communication Professional
Fashion and Travel Accessories Design 1 Fashion Professional
Digital and Electronic Device Design 1 Industrial Professional
Interior Space and Exhibition Design 1 Architectural Professional
Circular Economy and Waste Reduction Design 1 Strategy Professional
Industrial
3
2.3%
Architectural
2
1.6%
Product
19
14.8%
Communication
94
73.4%
Service
8
6.3%
Fashion
1
0.8%
Strategy
1
0.8%
Category Diversity
17

Unique Categories

Focus Index
3,413

Specialization Level

Primary Domain
Communication

Main Focus Area

Domain Distribution
Category Distribution

Career Progression

Professional journey and achievement timeline

Career Milestones
Career Start:
April 2014
Latest Achievement:
April 2024
Active Period:
10 years
Total Awards:
128 recognitions
Dominant Domain:
Communication
94+ awards
Primary Category:
Packaging Design
71+ awards
Achievement Rate

12.8

Awards per Year

5.7

Platinum/Gold per Year

Career Phase
Supreme Elite Level
100%
Platinum Awards
13
10.2%
Gold Awards
44
34.4%
Silver Awards
36
28.1%
Bronze Awards
20
15.6%
Iron Awards
15
11.7%

Notable Achievements

Featured designs and significant recognitions

Featured Designs
Year Design Category Recognition Client
2019 Lifewtr Series 7: Art through Technology
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in a... 		Packaging Design Platinum PepsiCo Design and Innovation
2021 Pepsi New Year 2022 LTO
These cans were created with consumer engagement in mind, as well as to activate the brand beyond pa... 		Packaging Design Gold
2021 MTN Dew Cake-Smash
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations... 		Packaging Design Gold
2020 Pepsi Culture Can Series
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-editi... 		Packaging Design Gold PepsiCo Design & Innovation
2019 Off the Eaten Path
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new an... 		Packaging Design Gold PepsiCo Design and Innovation
2019 Game Fuel PRO-AM Consumer Experience
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals... 		Event and Happening Design Gold PepsiCo Design and Innovation
2023 Lays Dungeons and Dragons
AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbus... 		Packaging Design Silver PepsiCo
2023 Pepsi Big Football Event LTO
Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in ... 		Packaging Design Silver PepsiCo
2022 Rockstar Spotlight Studios
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight ... 		Advertising, Marketing and Communication Design Silver
2022 Lay's More Belgian Really Impossible
In recent years, the global snack market has become more competitive than ever, with more local play... 		Packaging Design Silver PepsiCo Design & Innovation
2021 Gatorade GX Patch and APP
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in han... 		Mobile Technologies, Applications and Software Design Silver
2021 Aqua Minerale Redesign
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers ... 		Packaging Design Silver
2021 Neon Zebra Brand Launch
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It&... 		Packaging Design Silver
2020 Tazo Refresh
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually artic... 		Packaging Design Silver PepsiCo Design & Innovation
2020 Pepsi Mom Handworks
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with Chi... 		Packaging Design Silver PepsiCo Design & Innovation
2020 Lays Heartwork
In extraordinary and challenging times, going about one's daily job can be an incredible ac... 		Advertising, Marketing and Communication Design Silver PepsiCo Design & Innovation
2019 Mtn Dew AMP Game Fuel Launch
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the ... 		Packaging Design Silver PepsiCo Design and Innovation
2023 Mirinda Plus Restage
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most p... 		Packaging Design Bronze PepsiCo
2023 Pepsi x Spotify
Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next... 		Packaging Design Bronze PepsiCo
2023 Pepsi Super Bowl LVII Alumitek
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring ... 		Packaging Design Bronze PepsiCo
2023 7Up Destinations Venezuela
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LAT... 		Packaging Design Bronze PepsiCo
2022 Lay's x Stranger Things
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse... 		Limited Edition and Custom Design Bronze
2022 Gatorade x Go Rigo
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: ... 		Social Design Bronze
2022 Gatorade Fuel Rover
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL seas... 		Advertising, Marketing and Communication Design Bronze
2021 Lay's Smiles Campaign
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay&#0... 		Packaging Design Bronze
2021 Lay's Love
What better way to express love and celebrate moments than with flavorful accompaniments? In India, ... 		Packaging Design Bronze
2020 Out Here Its Dew
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world... 		Advertising, Marketing and Communication Design Bronze PepsiCo Design & Innovation
2023 Doritos Solid Black 2023
As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and chang... 		Packaging Design Iron PepsiCo
2023 Mirinda Global Refresh
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and sur... 		Packaging Design Iron PepsiCo
2022 Pepsi Black x Digital Shanghai FW 2023
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to ... 		Limited Edition and Custom Design Iron
2022 Doritos W and Y
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two d... 		Limited Edition and Custom Design Iron
2021 Lay's 2021 Mood Match
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay&... 		Packaging Design Iron
2021 Mirinda Vintage Special Edition
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda na... 		Packaging Design Iron
2021 Lay's Flavor Swap Influencer Kit
For the swap, the Design Team combined the current Lay's bag design with the brand colors f... 		Packaging Design Iron
2021 Bubly Bounce
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the ... 		Packaging Design Iron
2019 Game Fuel Team Optic Champions Can
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to... 		Packaging Design Iron PepsiCo Design and Innovation

128

Top Tier Awards

A' Design Award Recognitions

4

Unique Clients

Different Organizations Served

17

Design Categories

Areas of Excellence

Competitive Position

Performance analysis and peer comparison

Global Standing
#2

Global Rank

100.0%

Percentile

Top 0.0%
National Standing in United States of America
#1

National Rank

970

Total Designers

Top 0.1%
Average Score
1,304
Above Average
Peers Ahead
0
Competitors
Peers Behind
2,050
Following

Design Expertise

Specialization analysis and innovation metrics

Design Domains
Industrial 3 awards (2.3%)
Architectural 2 awards (1.6%)
Product 19 awards (14.8%)
Communication 94 awards (73.4%)
Service 8 awards (6.3%)
Fashion 1 awards (0.8%)
Strategy 1 awards (0.8%)
Mastered Categories
  • Packaging Design 71
  • Food, Beverage and Culinary Arts Design 19
Advanced Proficiency
  • Advertising, Marketing and Communication Design 9
  • Event and Happening Design 8
Developing Expertise
  • Limited Edition and Custom Design 4
  • Graphics Design 3
  • Interface, Interaction and User Experience Design 2
  • Graphics, Illustration and Visual Communication Design 2
  • Social Design 2
17
Category Diversity

Unique design categories

4
Expertise Depth

Advanced & mastered categories

12.8
Achievement Rate

Awards per active year

Achievement Timeline

Professional milestones and recognition history

Recognition History
Year Total Distribution
2019 5
1
2
1
1
2020 5
1
3
1
2021 11
2
3
2
4
2022 7
2
3
2
2023 8
2
4
2
Platinum
Gold
Silver
Bronze
Iron
Total Achievements
36

Career total recognitions

Years of Excellence
5

Active years in design

Most Prolific Year
11

2021

Professional Journey
2019
2020
2021
2022
2023

Design Impact

Client portfolio and sector influence

Client Portfolio
Client Projects Awards Categories
PepsiCo 8 S 2 B 4 I 2 1 categories
PepsiCo Design and Innovation 5 P 1 G 2 S 1 I 1 2 categories
PepsiCo Design & Innovation 5 G 1 S 3 B 1 2 categories
PepsiCo Design & Innovation 1 S 1 1 categories
Total Clients
4

Organizations served

Repeat Clients
3

Multiple project clients

Avg. Projects
4.8

Projects per client

Client Industry Distribution
Packaging Design
4 clients, 19 projects
Event and Happening Design
1 clients, 5 projects
Advertising, Marketing and Communication Design
1 clients, 5 projects

Performance Benchmarks

Statistical analysis and performance indicators

Statistical Position
100th Percentile
Z-Score: 37.77

68,478

PepsiCo Design and Innovation Score
Above Average

804

Population Mean
Average Score

400

Population Median
Middle Score
Performance Distribution
Supreme Elite (25,600+ points)
4 designers (0%)
▼ You
Legendary Elite (12,800+ points)
23 designers (0.2%)
Elite (6,400+ points)
81 designers (0.7%)
Virtuoso (3,200+ points)
301 designers (2.8%)
Maestro (1,600+ points)
998 designers (9.1%)
Advanced (800+ points)
1700 designers (15.6%)
Established (400+ points)
2671 designers (24.5%)
Professional (1+ points)
5145 designers (47.1%)
Relative Position
Top 0%

Global ranking position

Performance Level
Above Average

Relative to population mean

Statistical Significance
Significant

Based on standard deviation

Strategic Insights

Opportunities and recommendations for continued growth

Core Strengths
Packaging Design

Communication

Expert Level
71 achievements
Food, Beverage and Culinary Arts Design

Product

Expert Level
19 achievements
Advertising, Marketing and Communication Design

Communication

Advanced Level
9 achievements
Growth Opportunities
Emerging Expertise
Limited Edition and Custom Design
Communication
4 projects
Graphics Design
Communication
3 projects
Interface, Interaction and User Experience Design
Communication
2 projects
Related Opportunities
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Communication
New Domain
Photography and Photo Manipulation Design
Communication
New Domain
Movie, Video and Animation Design
Communication
New Domain
Expertise Development

Focus on strengthening emerging categories to achieve advanced status

Strategic Priority
Domain Leadership

Build upon existing strengths to establish domain leadership

Strategic Priority

Media & Professional Inquiries

Connect with PepsiCo Design and Innovation

Media Kit

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Download Media Kit

Interview Requests

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Request Interview

Professional Network

Connect professionally for collaborations, speaking engagements, and industry events.

Connect Now

10

Years of Excellence

128

Design Awards

17

Design Categories

#2

Global Ranking

Additional Resources for Journalists

Design Newsroom and Press Kits Electronic Press Releases and Design News Wire A' Design Award Designer Interviews

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